Google, by way of Google Offers and Google Wallet, has long shown an interest in winning the daily deal poker match against current market leader and one-time acquisition target Groupon. Tuesday, Google is going all in with a deals-focused update to Google Shopper for iPhone.
The Google Shopper for iPhone application [iTunes link], once focused around comparison shopping, now includes nearby offers and has become a near clone of Groupon's first-to-market Groupon Now application for location-based deal discovery.
[More from Mashable: 5 Tips for Group Deals Success]
The Shopper application's navigation has been reworked and now includes an "Offers" tab sandwiched between the "Shop" and "My Offers" options.
"The Offers tab displays a list, or map view, of nearby offers which businesses have submitted through Google Places," Google Shopper Product Manager Richard Hung explains. "If Google Offers are available in your city, you’ll be able to view and redeem your purchased offers on the My Offers tab."
[More from Mashable: Google Offers Expands to New York & San Francisco]
Google Offers launched in Portland in April. Earlier this month, Google expanded Offers into two new markets: San Francisco and New York. Nearby offers were previously made available to Google Shopper for Android users.
This story originally published on Mashable here.
Resource : Yahoo News
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